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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20260318T190000Z
DTEND:20260318T200000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:WEBINAR — Crafting Your Small Business Identity
DESCRIPTION:Who are you? Why is branding crucial for a NEW business?\n\n\n\nBranding is one of the first and most essential steps in building a successful business identity. A strong brand helps you stand out\, communicate your values\, and connect with your target audience. When developed and implemented effectively\, branding keeps your business top of mind and builds long term customer trust.\n\n\n\nIn this session\, new business owners will learn how to craft a unique brand identity that authentically represents their business and resonates with customers.\n\n\n\nWebinar Highlights:\n\n	What is a brand?\n	The importance of branding\n	The three branding principles\n	Steps to developing your brand identity\n	Protecting and maintaining a successful brand\n\n \n\n\n\n\n\n\nPresented by the UTRGV SBDC in partnership with the Texas South-West SBDC Network and with promotional support from participating resource partners\, including the Alton Economic Development Corporation\; Brownsville Chamber of Commerce\; Consulate of Mexico in McAllen\; Donna Economic Development Corporation\; Economic Development Corporation of Weslaco\; Edinburg Chamber of Commerce\; Elsa Economic Development Corporation\; Greater Alton Chamber of Commerce\; Greater Pharr Chamber of Commerce\; Greater Mission Chamber of Commerce\; Harlingen Economic Development Corporation\; Hidalgo Economic Development Corporation\; Palmview Chamber of Commerce\; Palmview Municipal Development District\; Rio Grande City Economic Development Corporation\; Rio Grande City Greater Chamber of Commerce\; Rio Grande City Public Library\; Rio Grande Valley Hispanic Chamber of Commerce\; San Benito Chamber of Commerce\; San Juan Economic Development Corporation\; South Padre Island Chamber of Commerce\; Starr County Industrial Foundation\; and Weslaco Area Chamber of Commerce & Visitors Center.
X-ALT-DESC;FMTTYPE=text/html:<span style="font-size:14px\;"><span style="font-family:arial\;"><span style="color: rgb(35\, 35\, 51)\; white-space-collapse: preserve\;">Who are you? Why is branding crucial for a NEW business?<br />\n<br />\nBranding is one of the first and most essential steps in building a successful business identity. A strong brand helps you stand out\, communicate your values\, and connect with your target audience. When developed and implemented effectively\, branding keeps your business top of mind and builds long&#8209\;term customer trust.<br />\n<br />\nIn this session\, new business owners will learn how to craft a unique brand identity that authentically represents their business and resonates with customers.<br />\n<br />\nWebinar Highlights:</span></span></span>\n<ul>\n	<li><span style="color: rgb(35\, 35\, 51)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; white-space-collapse: preserve\;"><span style="font-size:14px\;"><span style="font-family:arial\;">What is a brand?</span></span></span></li>\n	<li><span style="color: rgb(35\, 35\, 51)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; white-space-collapse: preserve\;"><span style="font-size:14px\;"><span style="font-family:arial\;">The importance of branding</span></span></span></li>\n	<li><span style="color: rgb(35\, 35\, 51)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; white-space-collapse: preserve\;"><span style="font-size:14px\;"><span style="font-family:arial\;">The three branding principles</span></span></span></li>\n	<li><span style="color: rgb(35\, 35\, 51)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; white-space-collapse: preserve\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Steps to developing your brand identity</span></span></span></li>\n	<li><span style="color: rgb(35\, 35\, 51)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; white-space-collapse: preserve\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Protecting and maintaining a successful brand</span></span></span></li>\n</ul>\n&nbsp\;\n\n<div class="register-form-info mgt-lg" data-v-61c9b45a="" style="box-sizing: border-box\; padding: 0px\; margin-right: 0px\; margin-bottom: 0px\; margin-left: 0px\; color: rgb(35\, 35\, 51)\; font-family: &quot\;Helvetica Neue&quot\;\, Helvetica\, Arial\, sans-serif\; font-size: 14px\; margin-top: 24px !important\;">\n<div class="content mgt-xl pdb-xl pdt-lg" data-v-61c9b45a="" style="box-sizing: border-box\; padding-top: 24px !important\; padding-right: 0px\; padding-bottom: 32px !important\; padding-left: 0px\; margin-top: 32px !important\; margin-right: 0px\; margin-bottom: 0px\; margin-left: 0px\; border-top: 1px solid rgb(237\, 237\, 244)\;">\n<div data-v-61c9b45a="" style="box-sizing: border-box\; padding: 0px\; margin: 0px\;">\n<div class="info" data-v-61c9b45a="" style="box-sizing: border-box\; padding: 0px 16px 0px 0px\; margin: 0px\; width: 688px\;">\n<div class="zoom-row mgb-md" data-v-61c9b45a="" style="box-sizing: border-box\; padding: 0px\; margin-top: 0px\; margin-right: 0px\; margin-bottom: 16px !important\; margin-left: 0px\; position: relative\; display: flex\; flex-wrap: wrap\;">\n<div class="zoom-col zoom-col-9 pdl-xs w-sp" data-v-61c9b45a="" style="box-sizing: border-box\; padding-top: 0px\; padding-right: 0px\; padding-bottom: 0px\; margin: 0px\; white-space-collapse: preserve\; line-height: 24px\; float: left\; flex: 0 0 75%\; max-width: 75%\; padding-left: 4px !important\;"><span style="font-size:14px\;"><span style="font-family:arial\;">Presented by the UTRGV SBDC in partnership with the Texas South-West SBDC Network and with promotional support from participating resource partners\, including the Alton Economic Development Corporation\; Brownsville Chamber of Commerce\; Consulate of Mexico in McAllen\; Donna Economic Development Corporation\; Economic Development Corporation of Weslaco\; Edinburg Chamber of Commerce\; Elsa Economic Development Corporation\; Greater Alton Chamber of Commerce\; Greater Pharr Chamber of Commerce\; Greater Mission Chamber of Commerce\; Harlingen Economic Development Corporation\; Hidalgo Economic Development Corporation\; Palmview Chamber of Commerce\; Palmview Municipal Development District\; Rio Grande City Economic Development Corporation\; Rio Grande City Greater Chamber of Commerce\; Rio Grande City Public Library\; Rio Grande Valley Hispanic Chamber of Commerce\; San Benito Chamber of Commerce\; San Juan Economic Development Corporation\; South Padre Island Chamber of Commerce\; Starr County Industrial Foundation\; and Weslaco Area Chamber of Commerce &amp\; Visitors Center.</span></span></div>\n</div>\n</div>\n</div>\n</div>\n</div>\n
LOCATION:
UID:e.3411.1144
SEQUENCE:3
DTSTAMP:20260421T233434Z
URL:https://members.rgvhcc.org/events/details/webinar-crafting-your-small-business-identity-1144
END:VEVENT

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