SBDC Business Branding Strategies

Description

Do you have a brand strategy for your business?

A brand strategy is a long-term plan on what you want your business to "say" about your products and services to new and existing customers! This message, also known as branding, helps you engage and communicate with your customers more clearly. The more consistent and aligned your brand message is, the more likely you are to attract and maintain loyal customers!

In this virtual session, Jaenie Longoria with Biz Media Firm discusses practical branding strategies for increased sales and the impact a brand has on the value of a business.

Topics covered:

-Protecting your brand
-Brand messaging
-Brand alignment

This webinar is presented by the UTRGV SBDC in partnership with the BBVA Foundation and with promotional support from participating resource partners, including the Brownsville Chamber of Commerce; Consulate of Mexico in McAllen; Edinburg Chamber of Commerce; Greater Alton Chamber of Commerce; Greater Pharr Chamber of Commerce; Greater Mission Chamber of Commerce; Harlingen Economic Development Corporation; Hidalgo Economic Development Corporation; Palmview Chamber of Commerce; Rio Grande City Economic Development Corporation; Rio Grande City Greater Chamber of Commerce; Rio Grande City Public Library; Rio Grande Valley Hispanic Chamber of Commerce; San Benito Chamber of Commerce; South Padre Island Chamber of Commerce; Starr County Industrial Foundation; Weslaco Area Chamber of Commerce & Visitors Center.