WEBINAR — Crafting Your Small Business Identity
Date and Time
Wednesday Mar 18, 2026
2:00 PM - 3:00 PM CDT
WEBINAR — Crafting Your Small Busines...
Description
Who are you? Why is branding crucial for a NEW business?
Branding is one of the first and most essential steps in building a successful business identity. A strong brand helps you stand out, communicate your values, and connect with your target audience. When developed and implemented effectively, branding keeps your business top of mind and builds long‑term customer trust.
In this session, new business owners will learn how to craft a unique brand identity that authentically represents their business and resonates with customers.
Webinar Highlights:
- What is a brand?
- The importance of branding
- The three branding principles
- Steps to developing your brand identity
- Protecting and maintaining a successful brand
Presented by the UTRGV SBDC in partnership with the Texas South-West SBDC Network and with promotional support from participating resource partners, including the Alton Economic Development Corporation; Brownsville Chamber of Commerce; Consulate of Mexico in McAllen; Donna Economic Development Corporation; Economic Development Corporation of Weslaco; Edinburg Chamber of Commerce; Elsa Economic Development Corporation; Greater Alton Chamber of Commerce; Greater Pharr Chamber of Commerce; Greater Mission Chamber of Commerce; Harlingen Economic Development Corporation; Hidalgo Economic Development Corporation; Palmview Chamber of Commerce; Palmview Municipal Development District; Rio Grande City Economic Development Corporation; Rio Grande City Greater Chamber of Commerce; Rio Grande City Public Library; Rio Grande Valley Hispanic Chamber of Commerce; San Benito Chamber of Commerce; San Juan Economic Development Corporation; South Padre Island Chamber of Commerce; Starr County Industrial Foundation; and Weslaco Area Chamber of Commerce & Visitors Center.
